Main character concept and ideation with guidance and art direction from Code77.
The two main characters were "Print Mo" and "Donkey". Eventually, "Print Mo" became the mascot - inspired by the last two letters of "Print Mo" which stood for Monkey.
Mo's cape colors are based on the CMYK colors, which refers to the four inks used in printing: cyan, magenta, yellow, and black. All visual designs were successfully executed in-house.
Create a fun, and memorable mascot character design for brand identity and marketing campaigns.
Developed a strong brand identity for Keen Systems.