TAlent sourcing

Alliance Talent Solutions is a recruitment firm located in Silicon Valley, CA. Offering high-caliber talent for engineering, IT, operations and sales teams in the high-tech, IT, medical, networking, semiconductor and software industries. 

Create an online brand and logo identity for co-worker and friend. Also, business collateral, letterhead stationary, and corporate website were also requested.

Used the triangle shape to encompass the three important values: Trust, Integrity, and Relationships. Also, the color yellow and red were chosen due to the cultural significance in asian cultures - which signify luck and prosperity.

logo identity

The preliminary stages of the logo begin by merging intersecting triangle, concentrically. The main goal was to create a logo shape that was structurally interesting and memorable.